The Jazz Fest logo was an experiment in creating my own letter forms in order to create something unique, and tailored to the festival. The letters created follow a structure, but are exagerated and unconventional; not unlike jazz music.
Winnipeg Jazz Fest
This hypothetical rebrand was done as an excersize in creating a large festival campaign. It takes inspiration from iconic jazz album covers, and incorperates contemporary design styles to create a brand that is appealing to both young and older audiences.